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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Digitale Plattform"
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Search: subject_exact:"Soziale Medien"
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Brand image
Communication
Customer integration
Digitale Plattform
Social Web
452
Social web
452
Consumer behaviour
215
Konsumentenverhalten
215
Internet marketing
188
Online-Marketing
188
Social media
122
Brand management
102
Markenführung
102
Viral marketing
93
Virales Marketing
93
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92
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92
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61
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55
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Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Filieri, Raffaele
3
Harrigan, Paul
3
Augusto, Mário Gomes
2
Belei, Nina
2
Black, Iain
2
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Horváth, Csilla
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2
Oghazi, Pejvak
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Richard, Marie-Odile
2
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2
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2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Yang, Morgan X.
2
Abosag, Ibrahim
1
Aiello, Gaetano
1
Aloini, Davide
1
Ameen, Nisreen
1
Anderski, Matthias
1
André, Ana Raquel
1
Arruda, Carolina
1
Astakhova, Marina
1
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1
Azar, Salim L.
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1
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1
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1
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1
Bazi, Saleh
1
Beal, Brent D.
1
Bean, Jonathan
1
Berlo, Zeph M. C. van
1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
63
The journal of brand management : an international journal
43
The journal of product & brand management
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
International journal of internet marketing and advertising : IJIMA
36
Technological forecasting & social change : an international journal
35
Information systems research : ISR
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of promotion management : innovations in planning and applied research
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Tourism management : research, policies, practice
22
Journal of management information systems : JMIS
20
Journal of marketing communications
20
Corporate communications : an international journal
19
Industrial marketing management : the international journal for industrial and high-tech firms
19
Business horizons
18
Electronic markets : EM ; the international journal of electronic commerce and business media
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of strategic marketing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Psychology & marketing
18
Journal of communication management : an international journal
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
International journal of advertising : the review of marketing communications
15
International journal of technology marketing : IJTMkt
15
Tourism management perspectives : TMP
14
Cogent business & management
13
International journal of electronic commerce : IJEC
13
International journal of networking and virtual organisations : IJNVO
13
Journal of internet commerce
13
Journal of marketing
13
Marketing intelligence & planning
13
Springer eBook Collection
13
International journal of hospitality management
12
Internet policy review : journal on internet regulation
12
Journal of fashion marketing and management
12
Technovation : the international journal of technological innovation, entrepreneurship and technology management
12
Asia Pacific journal of marketing and logistics
11
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ECONIS (ZBW)
124
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1
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124
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1
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
4
Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Nguyen, Stephanie
;
Nicod, Lionel
;
Llosa, Sylvie
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555889
Saved in:
5
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
6
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
7
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
8
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
9
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
10
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
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