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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Minderheit"
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Search: subject_exact:"Ethnic group"
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Relationship building and minority business growth : does participating in activities sponsored by institutional intermediaries help?
Pan, Mengyang
;
Hill, James
;
Blount, Ian
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 830-843
Persistent link: https://www.econbiz.de/10013168465
Saved in:
2
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
3
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia
;
Papadopoulos, Nicolas G.
;
Murphy, Steven A.
- In:
Journal of business research : JBR
82
(
2018
),
pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
Saved in:
4
The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris
;
Laroche, Michel
;
Jamal, Ahmad
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
Saved in:
5
Franchising, local market characteristics and alcohol sales to minors
Uthgård, Jakob
;
Nygaard, Arne
;
Dahlstrom, Robert
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2117-2124
Persistent link: https://www.econbiz.de/10011373131
Saved in:
6
Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
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