Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
Alia El Banna, Nicolas Papadopoulos, Steven A. Murphy, Michel Rod, José I. Rojas-Méndez
| Year of publication: |
January 2018
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| Authors: | El Banna, Alia ; Papadopoulos, Nicolas G. ; Murphy, Steven A. ; Rod, Michel ; Rojas-Méndez, José I. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 82.2018, p. 310-319
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| Subject: | Ethnocentrism | Ethnic identity | Ethnicity | Purchase intentions | Country and product images | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Nationalkultur | National culture | Kulturelle Identität | Cultural identity | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.09.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771902