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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Brand"
~subject:"Electronic Commerce"
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Subject
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Brand management
Brand
Electronic Commerce
Social Web
452
Social web
452
Consumer behaviour
331
Konsumentenverhalten
331
Internet marketing
211
Online-Marketing
211
Welt
204
World
204
Markenführung
128
Social media
122
Relationship marketing
106
Beziehungsmarketing
105
Viral marketing
95
Virales Marketing
95
Innovation
92
Brand image
84
Markenimage
84
Online retailing
73
Online-Handel
73
Innovation management
60
Multinationales Unternehmen
60
Transnational corporation
60
Innovationsmanagement
59
Social network
56
Soziales Netzwerk
56
Globalisierung
54
Globalization
54
Virtual reality
53
Virtuelle Realität
53
Developing countries
52
E-commerce
52
Entwicklungsländer
52
Customer integration
51
Internet
51
Kundenintegration
51
Western countries
45
Westliche Staaten
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178
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Veloutsou, Cleopatra
5
Filieri, Raffaele
4
Ko, Eunju
4
Black, Iain
3
Chen, Qimei
3
Hajli, Nick
3
Harrigan, Paul
3
Merchant, Altaf
3
Richard, Marie-Odile
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bartikowski, Boris
2
Bazi, Saleh
2
Belei, Nina
2
Bigné Alcañiz, J. Enrique
2
Cowan, Kirsten
2
Cui, Geng
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Foroudi, Pantea
2
Gorton, Matthew
2
Grohs, Reinhard
2
Horváth, Csilla
2
Kim, Juran
2
Kim, Kyung Hoon
2
Kunz, Werner
2
Liu, Ran
2
McLean, Graeme J.
2
Melewar, T. C.
2
Milne, George R.
2
Pantano, Eleonora
2
Peng, Ling
2
Rana, Nripendra P.
2
Reijmersdal, Eva A. van
2
Reisinger, Heribert
2
Rita, Paulo
2
Rose, Gregory
2
Roy, Sanjit
2
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Journal of business research : JBR
Journal of retailing and consumer services
124
SpringerLink / Bücher
111
The journal of brand management : an international journal
89
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
International journal of internet marketing and advertising : IJIMA
73
Journal of internet commerce
64
The journal of product & brand management
64
Electronic commerce research
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of electronic marketing and retailing : IJEMR
46
Technological forecasting & social change : an international journal
46
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
43
International journal of business information systems : IJBIS
40
Journal of management information systems : JMIS
39
Information systems research : ISR
36
Journal of electronic commerce research : JECR
36
Springer eBook Collection
36
Tourism management : research, policies, practice
36
International journal of electronic business
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
International journal of e-business research : an official publication of the Information Resources Management Association
34
Business horizons
32
Journal of promotion management : innovations in planning and applied research
32
Journal of marketing communications
30
Journal of marketing management : MM
29
Telecommunications policy : the international journal of digital economy, data sciences and new media
29
Journal of travel and tourism marketing
27
Springer eBook Collection / Business and Economics
27
International journal of electronic commerce : IJEC
26
Journal of fashion marketing and management
26
Marketing intelligence & planning
26
Gabler Edition Wissenschaft
25
International journal of hospitality management
25
Electronic markets : EM ; the international journal of electronic commerce and business media
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing
24
Journal of strategic marketing
24
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Source
All
ECONIS (ZBW)
178
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1
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10
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178
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date (oldest first)
1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
3
Mapping the prestige and social value of occupations in the digital economy
Newlands, Gemma
;
Lutz, Christoph
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556455
Saved in:
4
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
5
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
6
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
7
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
8
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
9
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
10
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
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