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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Markenimage"
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Search: subject_exact:"Virtuelle Community"
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Brand management
Consumer behaviour
Markenimage
Social Web
452
Social web
452
Konsumentenverhalten
215
Internet marketing
187
Online-Marketing
187
Social media
122
Markenführung
102
Beziehungsmarketing
92
Relationship marketing
92
Viral marketing
92
Virales Marketing
92
Brand image
61
Social network
55
Soziales Netzwerk
55
Customer integration
47
Kundenintegration
47
Online retailing
44
Online-Handel
44
Brand
33
E-commerce
29
Electronic Commerce
29
Markenartikel
28
Social relations
25
Soziale Beziehungen
25
Digital platform
24
Digitale Plattform
24
Digitalisierung
24
Digitization
24
Advertising effects
23
Werbewirkung
23
Betriebliche Wertschöpfung
22
Value creation
22
Confidence
21
Luxury goods
21
Luxusgüter
21
Vertrauen
21
Marketing management
20
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9
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1
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English
250
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Filieri, Raffaele
9
Flavián Blanco, Carlos
6
Casaló, Luis V.
5
Veloutsou, Cleopatra
5
Ibáñez-Sánchez, Sergio
4
Ko, Eunju
4
Seo, Yuri
4
Black, Iain
3
Choi, Jeonghye
3
Hajli, Nick
3
Harrigan, Paul
3
Jayawardhena, Chanaka
3
Kim, Jikyung
3
Lin, Zhibin
3
Ranaweera, Chatura
3
Richard, Marie-Odile
3
Rita, Paulo
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Audrezet, Alice
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Belanche, Daniel
2
Belei, Nina
2
Belk, Russell W.
2
Chang, Sue Ryung
2
Chen, Jie
2
Chen, Qimei
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Elayan, Suzanne
2
Foroudi, Pantea
2
Gorton, Matthew
2
Horváth, Csilla
2
Kim, Hye-yŏng
2
Kim, Juran
2
Lim, Weng Marc
2
Liu, Hongfei
2
Liu, Martin J.
2
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Journal of business research : JBR
Journal of retailing and consumer services
174
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
The journal of product & brand management
65
Technological forecasting & social change : an international journal
64
The journal of brand management : an international journal
64
Journal of marketing communications
55
Journal of promotion management : innovations in planning and applied research
55
International journal of advertising : the review of marketing communications
51
Journal of internet commerce
48
Psychology & marketing
47
Tourism management : research, policies, practice
42
International journal of consumer studies
41
International journal of electronic marketing and retailing : IJEMR
41
Journal of marketing management : MM
41
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of management information systems : JMIS
37
Cogent business & management
36
Journal of marketing
36
Information systems research : ISR
34
International journal of technology marketing : IJTMkt
34
Journal of travel and tourism marketing
32
Electronic commerce research
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
30
Young consumers : insight and ideas for responsible marketers
30
International journal of electronic commerce : IJEC
29
International journal of hospitality management
29
Journal of fashion marketing and management
29
Business horizons
28
Journal of the Academy of Marketing Science
27
International journal of contemporary hospitality management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Journal of advertising research
25
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ECONIS (ZBW)
250
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
4
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
7
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
8
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
9
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
10
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
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