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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Inflationsbekämpfung"
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Search: subject:"Credibility"
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Brand management
Inflationsbekämpfung
Credibility
37
Glaubwürdigkeit
36
Consumer behaviour
28
Konsumentenverhalten
28
Markenführung
16
Authenticity
12
Advertising effects
10
Brand image
10
Internet marketing
10
Markenimage
10
Online-Marketing
10
Werbewirkung
10
Social Web
8
Social web
8
Viral marketing
8
Virales Marketing
8
Advertising
7
Confidence
7
Vertrauen
7
Werbung
7
Brand
6
Markenartikel
6
Brand credibility
5
Online retailing
5
Online-Handel
5
Branding
4
Celebrity endorsement
4
Celebrity-Werbung
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Führungsstil
4
Influencer marketing
4
Leadership style
4
Marketing management
4
Marketingmanagement
4
Social media
4
Source credibility
4
Brand authenticity
3
Consumer behavior
3
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2
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16
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English
16
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Melewar, T. C.
2
Ameen, Nisreen
1
Audrezet, Alice
1
Baack, Daniel W.
1
Basu, Sriparna
1
Beverland, Michael B.
1
Bian, Xuemei
1
Bulmer, Sandy
1
Chiu, Hung-Chang
1
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1
Dennis, Charles
1
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1
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1
Dwivedi, Yogesh Kumar
1
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1
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1
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1
Foroudi, Pantea
1
Gong, Xiushuang
1
Guan, Dawei
1
Harper, Sarah
1
Hsieh, Yi-Ching
1
Huang, Minxue
1
Hussain, Shahzeb
1
Jain, Shilpi
1
Jiang, Jing
1
Kaur, Sumeet
1
Koles, Bernadett
1
Lai, Yi-Ting
1
Langenderfer, Jeff
1
Liu, Martin J.
1
Lv, Linxiang
1
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1
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1
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1
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1
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1
Ortinau, David J.
1
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1
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Journal of business research : JBR
NBER working paper series
18
NBER Working Paper
17
Working paper / National Bureau of Economic Research, Inc.
16
The journal of brand management : an international journal
13
IMF working papers
11
Discussion paper / Centre for Economic Policy Research
9
Journal of retailing and consumer services
9
IMF working paper
8
Journal of monetary economics
8
Discussion paper
6
Journal of development economics
6
Journal of marketing communications
6
Journal of money, credit and banking : JMCB
6
Economics letters
5
Europäische Hochschulschriften / 5
5
Finance and economics discussion series
5
International journal of internet marketing and advertising : IJIMA
5
Journal of macroeconomics
5
Journal of promotion management : JPM
5
Applied economics letters
4
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
4
EUI working paper / ECO
4
Intereconomics : review of European economic policy
4
International finance discussion papers
4
International journal of hospitality management
4
Journal of economic dynamics & control
4
Journal of international economics
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
Review / Federal Reserve Bank of St. Louis
4
Working paper
4
Cogent business & management
3
Economic modelling
3
European economic review : EER
3
Global business review
3
Journal of air transport management
3
Journal of business ethics : JOBE
3
Journal of marketing management : MM
3
Kieler Arbeitspapiere
3
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ECONIS (ZBW)
16
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1
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10
of
16
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date (newest first)
date (oldest first)
1
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
2
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
3
How the
credibility
of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
4
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
5
Examining the effects of celebrity trust on advertising
credibility
, brand
credibility
and corporate
credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
6
Interactive voice assistants : does brand
credibility
assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
7
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
8
When big is less than small : why dominant brands lack authenticity in their sustainability initiatives
Wallach, Karen Anne
;
Popovich, Deidre
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014281154
Saved in:
9
Minor flaws are better : the positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
Lv, Linxiang
;
Huang, Minxue
;
Guan, Dawei
;
Yang, Kairui
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368190
Saved in:
10
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
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