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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Innovationsmanagement"
~subject:"Pricing strategy"
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Brand management
Innovationsmanagement
Pricing strategy
Markenführung
602
Innovation management
555
Consumer behaviour
549
Konsumentenverhalten
549
Innovation
537
Brand image
357
Markenimage
357
Marketing management
323
Marketingmanagement
323
Strategic management
285
Strategisches Management
285
Firm performance
267
Unternehmenserfolg
267
Brand
254
Markenartikel
247
Relationship marketing
214
Beziehungsmarketing
213
Social Web
139
Social web
139
KMU
132
SME
132
Multinationales Unternehmen
124
New product development
124
Produktentwicklung
124
Transnational corporation
124
International market entry
117
Internationaler Markteintritt
117
Preismanagement
113
Business start-up
110
Unternehmensgründung
110
Internet marketing
109
Online-Marketing
109
Resource-based view
100
Ressourcenorientierter Ansatz
100
Knowledge transfer
96
Wissenstransfer
96
Entrepreneurship
89
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984
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21
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Article
1,258
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4
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1,262
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1,262
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10
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10
Conference paper
9
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2
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1,262
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Ko, Eunju
13
Gupta, Suraksha
12
Melewar, T. C.
11
Foroudi, Pantea
10
Veloutsou, Cleopatra
10
Huarng, Kun-Huang
9
Valette-Florence, Pierre
9
Diamantopoulos, Adamantios
8
Kraus, Sascha
8
Bouncken, Ricarda B.
7
De Chernatony, Leslie
7
Kim, Kyung Hoon
7
Merrilees, Bill
7
Parida, Vinit
7
Sharma, Piyush
7
Wincent, Joakim
7
Filieri, Raffaele
6
Malik, Ashish
6
Merchant, Altaf
6
Xie, Xuemei
6
Aiello, Gaetano
5
Buil, Isabel
5
Christodoulides, George
5
De Massis, Alfredo
5
Dennis, Charles
5
Dwivedi, Yogesh Kumar
5
Kowalkowski, Christian
5
Michel, Géraldine
5
Miles, Morgan P.
5
Moon, Hakil
5
Ozdemir, Sena
5
Pantano, Eleonora
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Teng, Lefa
5
Vrontis, Demetris
5
Wallpach, Sylvia von
5
Witell, Lars
5
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Journal of business research : JBR
SpringerLink / Bücher
699
Technological forecasting & social change : an international journal
651
International journal of innovation management
570
The journal of brand management : an international journal
565
International journal of technology management : IJTM
453
The journal of product & brand management
442
Research policy : policy, management and economic studies of science, technology and innovation
439
Technology analysis & strategic management
423
Technovation : the international journal of technological innovation, entrepreneurship and technology management
421
Industrial marketing management : the international journal for industrial and high-tech firms
407
Journal of retailing and consumer services
395
Journal of open innovation : technology, market, and complexity
394
European journal of operational research : EJOR
371
Journal of revenue and pricing management
357
Management science : journal of the Institute for Operations Research and the Management Sciences
352
International journal of production economics
346
NBER working paper series
322
IEEE transactions on engineering management : EM
287
NBER Working Paper
258
Working paper / National Bureau of Economic Research, Inc.
246
International journal of industrial organization
234
International journal of innovation and technology management
229
International journal of hospitality management
220
The journal of product innovation management : an international publication of the Product Development & Management Association
218
Innovation: organization & management : IOM
202
Springer eBook Collection
194
Economics letters
191
International journal of production research
182
Research technology management : RTM
180
R & D management
179
Discussion paper / Centre for Economic Policy Research
174
Industry and innovation
171
Creativity and innovation management
168
Journal of engineering and technology management : JET-M
167
European journal of marketing : EJM
158
International journal of business innovation and research
157
The journal of business & industrial marketing
153
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
150
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ECONIS (ZBW)
1,262
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1
Transform to adapt or resilient by design? : how organizations can foster resilience through business model transformation
Grego, Marica
;
Magnani, Giovanna
;
Denicolai, Stefano
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536001
Saved in:
2
Alliance management capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
3
Developing brand identity and sales
strategy
in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
4
The differential effects of potential and realized absorptive capacity on imitation and innovation strategies, and its impact on sustained competitive advantage
Algarni, Mohammad A.
;
Ali, Murad
;
Leal-Rodríguez, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014281034
Saved in:
5
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
6
Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint
López, Belén
;
Rangel-Pérez, Celia
;
Fernández, Manuel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014229568
Saved in:
7
Building organizational resilience, innovation through resource-based management initiatives, organizational learning and environmental dynamism
Do, Hoa
;
Budhwar, Pawan S.
;
Shipton, Helen
;
Nguyen, Hai-Dang
- In:
Journal of business research : JBR
141
(
2022
),
pp. 808-821
Persistent link: https://www.econbiz.de/10013168075
Saved in:
8
The differential impact of strategic aggressiveness on firm performance : the role of firm size
Weinzimmer, Laurence
;
Esken, Candace A.
;
Michel, Eric J.
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014280502
Saved in:
9
Online-offline channel integration and innovation ambidexterity : roles of top management team and environmental dynamism
Li, Yang
;
Chen, Meng
;
Cai, Zhao
;
Liu, Hefu
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294826
Saved in:
10
Stakeholder diversity and collaborative innovation : Integrating the resource-based view with stakeholder theory
Ozdemir, Sena
;
Fernández de Arroyabe, Juan Carlos
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303981
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