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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"KMU"
~subject:"Unternehmenserfolg"
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Brand management
Internet marketing
KMU
Unternehmenserfolg
Marketing management
323
Marketingmanagement
323
Consumer behaviour
70
Konsumentenverhalten
70
Firm performance
57
Marketing
56
Markenführung
46
Relationship marketing
46
Beziehungsmarketing
45
Market orientation
38
Brand image
32
Markenimage
32
Strategic management
32
Strategisches Management
32
Innovation
29
Competitive advantage
26
Wettbewerbsvorteil
26
Online-Marketing
25
Business start-up
23
International marketing
23
Internationales Marketing
23
SME
23
Unternehmensgründung
23
Social Web
21
Social web
21
Resource-based view
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Ressourcenorientierter Ansatz
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USA
20
United States
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Brand
18
Entrepreneurship
18
Entrepreneurship approach
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Markenartikel
17
Marketing strategy
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Corporate Social Responsibility
16
Corporate social responsibility
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129
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Ko, Eunju
5
Kim, Sang Jin
3
Sharma, Piyush
3
St. Davčik, Nebojša
3
Balmer, John M.T.
2
Baumgarth, Carsten
2
Foltean, Florin Sabin
2
Guo, Huiling
2
Gupta, Suraksha
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Javalgi, Rajshekhar G.
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Kim, Juran
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Martin, Silvia L.
2
Podnar, Klement
2
Xu, Hangjun
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Abbu, Haroon R.
1
Abebe, Michael A.
1
Adeola, Ogechi
1
Ahammad, Mohammad F.
1
Ahmed, Zafar U.
1
Aiello, Gaetano
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Akhtar, Pervaiz
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Akter, Shahriar
1
Alqahtani, Nasser
1
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1
Barrio-García, Salvador del
1
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of strategic marketing
69
The journal of brand management : an international journal
45
The journal of business & industrial marketing
38
European journal of marketing : EJM
36
The journal of product & brand management
34
Journal of retailing and consumer services
32
Marketing intelligence & planning
31
Journal of the Academy of Marketing Science
29
Journal of marketing communications
27
Cogent business & management
26
Journal of marketing management : MM
25
International marketing review
24
SpringerLink / Bücher
22
International journal of internet marketing and advertising : IJIMA
21
Journal of marketing
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
The marketing review
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International business review : the official journal of the European International Business Academy
16
Springer eBook Collection
16
European research studies
15
International entrepreneurship and management journal
15
Journal of research in marketing and entrepreneurship
15
International journal of hospitality management
14
Journal of global marketing
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
International journal of entrepreneurship and small business
13
Journal of international marketing
13
Journal of retailing
13
Asia Pacific journal of marketing and logistics
12
International journal of advertising : the review of marketing communications
12
Business horizons
11
International journal of retail & distribution management
11
Journal of promotion management : JPM
11
International journal of economic perspectives : IJEP
10
Journal of internet commerce
10
Journal of promotion management : innovations in planning and applied research
10
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ECONIS (ZBW)
129
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
3
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
4
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
5
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
6
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Cadden, Trevor
;
Weerawardena, Jay
;
Cao, Guangming
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434828
Saved in:
7
The impact of product features on market orientation in technology-based new ventures
Zhou, Zhao
;
Verburg, Robert M.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434830
Saved in:
8
Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
;
Gotteland, David
;
Nelson, Rob
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
Saved in:
9
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
10
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
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