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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Lieferantenmanagement"
~subject:"Unternehmenserfolg"
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Brand management
Internet marketing
Lieferantenmanagement
Unternehmenserfolg
Marketing management
323
Marketingmanagement
323
Consumer behaviour
70
Konsumentenverhalten
70
Firm performance
57
Marketing
56
Markenführung
46
Relationship marketing
46
Beziehungsmarketing
45
Market orientation
38
Brand image
32
Markenimage
32
Strategic management
32
Strategisches Management
32
Innovation
29
Competitive advantage
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Wettbewerbsvorteil
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Online-Marketing
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Business start-up
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International marketing
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Internationales Marketing
23
KMU
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SME
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Unternehmensgründung
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Social web
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Resource-based view
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Ressourcenorientierter Ansatz
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Brand
18
Entrepreneurship
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Entrepreneurship approach
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Markenartikel
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Marketing strategy
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Ko, Eunju
5
Kim, Sang Jin
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St. Davčik, Nebojša
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Foltean, Florin Sabin
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Guo, Huiling
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Lim, Weng Marc
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Martin, Silvia L.
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Park, Jeong Eun
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Podnar, Klement
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Xu, Hangjun
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1
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1
Adeola, Ogechi
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1
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1
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Akhtar, Pervaiz
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
120
Journal of strategic marketing
62
The journal of business & industrial marketing
60
The journal of brand management : an international journal
45
European journal of marketing : EJM
35
Journal of retailing and consumer services
35
The journal of product & brand management
34
Journal of the Academy of Marketing Science
30
Journal of marketing communications
28
Journal of marketing management : MM
28
Cogent business & management
24
International marketing review
23
Journal of marketing
22
International journal of internet marketing and advertising : IJIMA
21
Marketing intelligence & planning
21
SpringerLink / Bücher
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of business-to-business marketing
17
The marketing review
17
Springer eBook Collection
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Asia Pacific journal of marketing and logistics
14
International business review : the official journal of the European International Business Academy
14
International journal of hospitality management
14
European research studies
13
Journal of global marketing
13
Journal of retailing
13
Business horizons
12
International entrepreneurship and management journal
12
Gabler Edition Wissenschaft
11
International journal of advertising : the review of marketing communications
11
Journal of international marketing
11
Journal of promotion management : JPM
11
International journal of retail & distribution management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of internet commerce
10
Journal of promotion management : innovations in planning and applied research
10
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ECONIS (ZBW)
127
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
3
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
4
The impact of product features on market orientation in technology-based new ventures
Zhou, Zhao
;
Verburg, Robert M.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014434830
Saved in:
5
Creating a market orientation : an empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)
Haon, Christophe
;
Gotteland, David
;
Nelson, Rob
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014434831
Saved in:
6
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
7
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
8
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
9
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
10
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
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