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~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Marketing management"
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Search: subject_exact:"Werbepsychologie"
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Brand management
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Psychology of advertising
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Journal of business research : JBR
Psychology & marketing
9
International journal of advertising : the review of marketing communications
5
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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The journal of brand management : an international journal
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Advertising in new formats and media : current research and implications for marketers
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing : ZFP ; journal of research and management
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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/ Meinald T. Thielsch ... (Hrsg.)
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A master class in brand planning : the timeless works of Stephen King
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Administrative Sciences : open access journal
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Best practice der Markenführung
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Constituting managements : markets, meanings, and identities
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Dexterity in global business : a cross-dimensional analysis
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Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
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Essays on the effects of brand names and prices on consumer behavior
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Handbook of research on effective advertising strategies in the social media age
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International journal of hospitality management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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1
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
2
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
Saved in:
3
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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