//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Welt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ethnic group"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Welt
Ethnic group
45
Ethnische Gruppe
45
Consumer behaviour
19
Konsumentenverhalten
19
Cultural identity
16
Kulturelle Identität
16
Social integration
10
Soziale Integration
10
Acculturation
9
Ethnicity
7
Globalization
6
Globalisierung
5
International marketing
5
Internationales Marketing
5
Markenführung
5
Migranten
5
Migrants
5
National culture
5
Nationalkultur
5
Cross-cultural relations
4
Culture
4
Diversity Management
4
Diversity management
4
Ethnic marketing
4
Interkulturelle Beziehungen
4
Marketing management
4
Marketingmanagement
4
USA
4
United States
4
World
4
Brand image
3
Customer service
3
Ethnic identity
3
Kundenservice
3
Markenimage
3
Minderheit
3
Minority
3
Target group
3
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Cleveland, Mark
2
Laroche, Michel
2
Aguirre-Rodriguez, Alexandra
1
Bartikowski, Boris
1
Bóveda-Lambie, Adriana
1
Chatzopoulou, Elena
1
Cui, Charles Chi
1
Das, Manish
1
Debnath, Nirmalya
1
Guan, Dawei
1
Huang, Minxue
1
Jebarajakirthy, Charles
1
Kalai, Anjana
1
Licsandru, Tana Cristina
1
Lv, Linxiang
1
Montoya, Detra Y.
1
Navazhylava, Kseniya
1
Papadopoulos, Nicolas G.
1
Saha, Victor
1
Yang, Kairui
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Discussion paper series / IZA
13
IZA Discussion Paper
13
NBER working paper series
10
NBER Working Paper
9
Working paper / National Bureau of Economic Research, Inc.
9
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
9
CESifo working papers
8
Discussion paper / Centre for Economic Policy Research
7
Journal of development economics
7
European journal of political economy
5
Working paper
5
Discussion papers / CEPR
4
Journal of economic growth
4
The American economic review
4
The journal of brand management : an international journal
4
Defence and peace economics
3
Discussion paper
3
Discussion paper series
3
Eastern economic journal
3
Entrepreneurship and regional development : an international journal
3
International business review : the official journal of the European International Business Academy
3
Policy research working paper : WPS
3
Working paper / World Institute for Development Economics Research
3
Working papers / Centre for Competitive Advantage in the Global Economy
3
Working papers in economics
3
Annals of economics and statistics
2
Applied economics
2
Barcelona GSE working paper series : working paper
2
CESifo Working Paper Series
2
Centro Studi Luca d'Agliano Development Studies Working Paper
2
Department working papers / Bar-Ilan University, Department of Economics
2
Discussion paper / Monash University, Department of Economics
2
EERI research paper series
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Economic inquiry : journal of the Western Economic Association International
2
Economic modelling
2
Economics of governance
2
Elgar original reference
2
European journal of international management : EJIM
2
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Minor flaws are better : the positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
Lv, Linxiang
;
Huang, Minxue
;
Guan, Dawei
;
Yang, Kairui
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368190
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
4
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
5
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
6
The future of ethnic marketing in a globalized world : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 269-272
Persistent link: https://www.econbiz.de/10011771894
Saved in:
7
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
8
Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->