Cultural consequences of brands' masstige : an emerging market perspective
Manish Das, Victor Saha, Charles Jebarajakirthy, Anjana Kalai, Nirmalya Debnath
| Year of publication: |
2022
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|---|---|
| Authors: | Das, Manish ; Saha, Victor ; Jebarajakirthy, Charles ; Kalai, Anjana ; Debnath, Nirmalya |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 146.2022, p. 338-353
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| Subject: | Acculturation | Consumer Culture Theory | Culture | Emerging market | Ethnic Identity | Masstige | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Migranten | Migrants | Soziale Integration | Social integration | Schwellenländer | Emerging economies | Markenführung | Brand management | Ethnische Gruppe | Ethnic group | Internationales Marketing | International marketing | Nationalkultur | National culture | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.03.081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271407