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~isPartOf:"Journal of business research : JBR"
~subject:"China"
~subject:"Destination management"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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China
Destination management
Firmenimage
Brand management
602
Markenführung
602
Consumer behaviour
510
Konsumentenverhalten
510
Brand image
485
Markenimage
485
Brand
280
Markenartikel
272
Beziehungsmarketing
163
Relationship marketing
163
Social Web
113
Social web
113
Luxury goods
101
Luxusgüter
101
Internet marketing
92
Online-Marketing
92
Advertising effects
57
Werbewirkung
57
Marketing management
56
Marketingmanagement
56
Brand equity
50
Personality psychology
49
Persönlichkeitspsychologie
49
Brand loyalty
42
Customer satisfaction
41
Kundenzufriedenheit
41
Social media
40
Advertising
38
Customer integration
38
Kundenintegration
38
Branding
36
Emotion
36
Markentreue
34
Corporate reputation
33
Designation of origin
33
Herkunftsbezeichnung
33
Werbung
32
Corporate Social Responsibility
27
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Article
72
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Article in journal
Conference paper
Aufsatz in Zeitschrift
72
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English
72
Author
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Foroudi, Pantea
5
Melewar, T. C.
5
Balmer, John M.T.
3
Dennis, Charles
3
Gupta, Suraksha
3
Ageeva, Elena
2
Balmer, John M. T.
2
Bang, Nguyen
2
Bartikowski, Boris
2
Chen, Weifeng
2
Cleveland, Mark
2
Crisafulli, Benedetta
2
Foroudi, Mohammad Mahdi
2
He, Xinming
2
Khanyapuss Punjaisri
2
Kim, Kyung Hoon
2
Li, Guofeng
2
Lin, Zhibin
2
Ozdemir, Sena
2
Pantano, Eleonora
2
Podnar, Klement
2
Quamina, La Toya
2
Singh, Jaywant
2
Zhang, Qiyuan
2
Zhou, Zhimin
2
Aarstad, Jarle
1
Abulaiti, Gulimire
1
Ahmad, Shimi Naurin
1
Akarsu, Tugra Nazlil
1
Alden, Dana
1
Ambaye, Michele
1
Andersen, Sophie Esmann
1
Ang, Swee Hoon
1
Avraham, Eli
1
Balaji, M. S.
1
Barreda, Albert A.
1
Baum, Matthias
1
Baumgarth, Carsten
1
Bebek, Gaye
1
Becerra, Manuel
1
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Journal of business research : JBR
Tourism management : research, policies, practice
70
The journal of brand management : an international journal
68
Journal of travel and tourism marketing
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of retailing and consumer services
36
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Journal of destination marketing & management
30
Tourism management perspectives : TMP
30
The journal of product & brand management
24
Journal of vacation marketing
23
Asia Pacific journal of marketing and logistics
22
Marketing intelligence & planning
20
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of global marketing
18
Journal of vacation marketing : an international journal
17
Corporate reputation review : an international journal
15
Journal of business ethics : JOBE
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of hospitality marketing & management
13
The journal of consumer marketing
12
Tourism review
12
European journal of marketing : EJM
11
International marketing review
11
Tourism and hospitality research : THR
11
International journal of leisure and tourism marketing : IJLTM
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of international consumer marketing
10
Qualitative market research : an international journal
10
Theoretical and applied economics : GAER review
10
Cogent business & management
9
Corporate communications : an international journal
9
International journal of hospitality management
9
International studies of management and organization
9
Journal of hospitality and tourism insights
9
Journal of marketing management : MM
9
Journal of strategic marketing
9
Tourism review : the official journal of the AIEST
9
International journal of contemporary hospitality management
8
Journal of marketing communications
8
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ECONIS (ZBW)
72
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1
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
2
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
3
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
4
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
5
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
6
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
7
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
8
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
9
Non-effectual, non-customer effectual, or customer-effectual : a conceptual exploration of the applicability of the effectuation logic in startup brand identity construction
Shi, Lei
;
Miles, Angela
- In:
Journal of business research : JBR
113
(
2020
),
pp. 168-179
Persistent link: https://www.econbiz.de/10012230458
Saved in:
10
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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