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~isPartOf:"Journal of business research : JBR"
~subject:"Customer integration"
~subject:"Konsumentenverhalten"
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Customer integration
Konsumentenverhalten
Social Web
452
Social web
452
Consumer behaviour
331
Internet marketing
211
Online-Marketing
211
Welt
204
World
204
Brand management
128
Markenführung
128
Social media
122
Relationship marketing
106
Beziehungsmarketing
105
Viral marketing
95
Virales Marketing
95
Innovation
92
Brand image
84
Markenimage
84
Online retailing
73
Online-Handel
73
Innovation management
60
Multinationales Unternehmen
60
Transnational corporation
60
Innovationsmanagement
59
Social network
56
Soziales Netzwerk
56
Globalisierung
54
Globalization
54
Virtual reality
53
Virtuelle Realität
53
Developing countries
52
E-commerce
52
Electronic Commerce
52
Entwicklungsländer
52
Internet
51
Kundenintegration
51
Western countries
45
Westliche Staaten
45
Brand
43
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Undetermined
288
Free
10
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Article
357
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2
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Article in journal
359
Aufsatz in Zeitschrift
359
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
3
Konferenzbeitrag
3
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2
Fallstudie
2
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Language
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English
359
Author
All
Laroche, Michel
13
Filieri, Raffaele
9
Cleveland, Mark
7
Richard, Marie-Odile
7
Bartikowski, Boris
6
Flavián Blanco, Carlos
6
Ko, Eunju
6
Casaló, Luis V.
5
Seo, Yuri
5
Veloutsou, Cleopatra
5
Ibáñez-Sánchez, Sergio
4
Jayawardhena, Chanaka
4
Black, Iain
3
Chen, Qimei
3
Choi, Jeonghye
3
Foroudi, Pantea
3
Hajli, Nick
3
Harrigan, Paul
3
Kim, Jikyung
3
Lin, Zhibin
3
McLean, Graeme J.
3
Papadopoulos, Nicolas G.
3
Ranaweera, Chatura
3
Reijmersdal, Eva A. van
3
Septianto, Felix
3
Teng, Lefa
3
Wu, Banggang
3
Aiello, Gaetano
2
Audrezet, Alice
2
Augusto, Mário Gomes
2
Barhorst, Jennifer Brannon
2
Bazi, Saleh
2
Behl, Abhishek
2
Belanche, Daniel
2
Belei, Nina
2
Belk, Russell W.
2
Bigné Alcañiz, J. Enrique
2
Chandon, Jean-Louis
2
Chang, Sue Ryung
2
Chen, Jie
2
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
277
International journal of internet marketing and advertising : IJIMA
120
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Technological forecasting & social change : an international journal
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
Journal of internet commerce
75
Psychology & marketing
70
International journal of electronic marketing and retailing : IJEMR
65
Journal of travel and tourism marketing
64
The journal of product & brand management
62
Tourism management : research, policies, practice
62
International journal of consumer studies
60
Journal of promotion management : innovations in planning and applied research
58
Journal of marketing communications
56
International journal of hospitality management
55
International journal of advertising : the review of marketing communications
52
The journal of brand management : an international journal
52
Electronic commerce research
51
Information systems research : ISR
49
International journal of business information systems : IJBIS
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Journal of management information systems : JMIS
48
International journal of electronic commerce : IJEC
47
Cogent business & management
46
Journal of electronic commerce research : JECR
45
Journal of marketing management : MM
45
SpringerLink / Bücher
45
Asia Pacific journal of marketing and logistics
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Journal of strategic marketing
41
International journal of technology marketing : IJTMkt
40
Journal of global marketing
40
Marketing intelligence & planning
40
International journal of e-business research : an official publication of the Information Resources Management Association
39
Journal of fashion marketing and management
39
International journal of sports marketing & sponsorship
37
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Source
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ECONIS (ZBW)
359
Showing
1
-
10
of
359
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articles prioritized
date (newest first)
date (oldest first)
1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
7
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
8
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
9
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
10
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
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