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~isPartOf:"Journal of business research : JBR"
~subject:"Customer integration"
~subject:"Online-Handel"
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Search: subject_exact:"Virtuelle Community"
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Customer integration
Online-Handel
Social Web
452
Social web
452
Consumer behaviour
215
Konsumentenverhalten
215
Internet marketing
187
Online-Marketing
187
Social media
122
Brand management
102
Markenführung
102
Beziehungsmarketing
92
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Filieri, Raffaele
3
Hajli, Nick
3
Harrigan, Paul
3
Richard, Marie-Odile
3
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2
Choi, Jeonghye
2
Cui, Geng
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Roy, Sanjit
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1
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1
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1
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1
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1
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Apiradee Wongkitrungrueng
1
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1
Augusto, Mário Gomes
1
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1
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1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
Journal of management information systems : JMIS
35
Technological forecasting & social change : an international journal
34
Information systems research : ISR
31
Electronic commerce research
25
International journal of hospitality management
24
International journal of electronic marketing and retailing : IJEMR
21
International journal of internet marketing and advertising : IJIMA
20
Journal of electronic commerce research : JECR
20
International journal of business information systems : IJBIS
19
International journal of electronic commerce : IJEC
19
Journal of internet commerce
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Journal of strategic marketing
15
International journal of contemporary hospitality management
14
Journal of marketing
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
The journal of product & brand management
14
International journal of technology marketing : IJTMkt
12
Marketing intelligence & planning
12
Tourism management : research, policies, practice
12
Asia Pacific journal of marketing and logistics
11
Electronic commerce research and applications
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
SpringerLink / Bücher
11
The journal of brand management : an international journal
11
Electronic markets : the international journal on networked business
10
Journal of travel and tourism marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Springer eBook Collection
10
International journal of networking and virtual organisations : IJNVO
9
Journal of marketing communications
9
Journal of open innovation : technology, market, and complexity
9
Psychology & marketing
9
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ECONIS (ZBW)
89
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1
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89
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1
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
2
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
3
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
4
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
5
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
6
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
7
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
8
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
9
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
10
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
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