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~isPartOf:"Journal of business research : JBR"
~subject:"Customer satisfaction"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Biography"
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Search: subject:"Markenartikel"
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Customer satisfaction
USA
Brand management
602
Markenführung
602
Consumer behaviour
510
Konsumentenverhalten
510
Brand image
485
Markenimage
485
Brand
280
Markenartikel
272
Beziehungsmarketing
163
Relationship marketing
163
Social Web
113
Social web
113
Luxury goods
101
Luxusgüter
101
Internet marketing
92
Online-Marketing
92
Advertising effects
57
Werbewirkung
57
Marketing management
56
Marketingmanagement
56
Brand equity
50
Personality psychology
49
Persönlichkeitspsychologie
49
Brand loyalty
42
Kundenzufriedenheit
41
Social media
40
Advertising
38
Customer integration
38
Kundenintegration
38
Branding
36
Emotion
36
Markentreue
34
Corporate reputation
33
Designation of origin
33
Firmenimage
33
Herkunftsbezeichnung
33
Werbung
32
China
29
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58
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Article in journal
Aufsatz in Zeitschrift
Biography
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English
58
Author
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Balaji, M. S.
3
Dawes, John
2
Eisend, Martin
2
Japutra, Arnold
2
Laroche, Michel
2
Martin, Drew
2
Molinillo, Sebastian
2
Veloutsou, Cleopatra
2
Abosag, Ibrahim
1
Abulaiti, Gulimire
1
Adkins, Natalie Ross
1
Ageeva, Elena
1
Akarsu, Tugra Nazlil
1
Alatalo, Sari
1
Alden, Dana
1
Ali, Faizan
1
Armirotto, Vincent
1
Arnold, Todd J.
1
Astakhova, Marina
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Banerjee, Madhumita
1
Bartier, Anne-Laure
1
Beal, Virginia
1
Bhattacharya, Abhi
1
Bogomolova, Svetlana
1
Bourke, Rita
1
Brexendorf, Tim Oliver
1
Broderick, Amanda J.
1
Chandon, Jean-Louis
1
Chao, Pei-Ju
1
Chatterjee, Subimal
1
Chen, Qimei
1
Choi, Sunmee
1
Choi, Yung Kyun
1
Christodoulides, George
1
Chung, Minjee
1
Cottam, Susan
1
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1
Dash, Ganesh
1
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Journal of business research : JBR
The journal of brand management : an international journal
61
Journal of retailing and consumer services
51
International journal of hospitality management
40
The journal of product & brand management
38
Psychology & marketing
31
Journal of travel and tourism marketing
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of hospitality marketing & management
17
Asia Pacific journal of marketing and logistics
15
European journal of marketing : EJM
15
Journal of advertising research
15
Journal of strategic marketing
14
Tourism management : research, policies, practice
14
International journal of contemporary hospitality management
13
Journal of fashion marketing and management
13
International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of marketing theory and practice
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The journal of consumer marketing
12
Cogent business & management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing
11
Journal of marketing management : MM
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Services marketing quarterly
11
The IUP journal of brand management : IJBRM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing for higher education
10
Marketing letters : a journal of research in marketing
10
Journal of international consumer marketing
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Corporate reputation review : an international journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of Islamic marketing
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international marketing
8
Journal of the Academy of Marketing Science
8
Journal of vacation marketing
8
The journal of services marketing
8
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ECONIS (ZBW)
58
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1
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
2
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
3
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
4
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
5
A meta-analysis of the relationship between customer participation and brand outcomes
Nardi, Vinicius Antonio Machado
;
Jardim, William Carvalho
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 450-460
Persistent link: https://www.econbiz.de/10012286538
Saved in:
6
Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh
;
Kiefer, Kip
;
Paul, Justin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
Saved in:
7
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
8
Exploring the drivers of customers' brand attitudes of online travel agency services : a text-mining based approach
Ray, Arghya
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
128
(
2021
),
pp. 391-404
Persistent link: https://www.econbiz.de/10012494465
Saved in:
9
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
10
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
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