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~isPartOf:"Journal of business research : JBR"
~subject:"Deutschland"
~subject:"Marketing"
~subject:"Niedrigeinkommen"
~subject:"Youth"
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Arslanagic-Kalajdzic, Maja
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Bauer, Hans H.
1
Dlačić, Jasmina
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Godefroit-Winkel, Delphine
1
Heinrich, Daniel
1
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Journal of business research : JBR
Young consumers : insight and ideas for responsible marketers
28
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
SpringerLink / Bücher
18
Handbuch Zielgruppenmanagement
15
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Research
10
Media-Perspektiven
8
International journal of consumer studies
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Harvard business review : HBR
6
Health marketing quarterly
6
Journal of advertising : official publication of the American Academy of Advertising
6
Springer eBook Collection
6
Demographic Banking : demographische Entwicklung als Herausforderung für Kreditinstitute
5
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
5
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
5
International journal of advertising : the quarterly review of marketing communications
5
Jahrbuch Seniorenmarketing
5
Krankenhausmanagement : Strategien, Konzepte, Methoden
5
The journal of consumer marketing
5
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
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Europäische Hochschulschriften / 5
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Harvard-Business-Manager : das Wissen der Besten
4
Journal of international consumer marketing
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Marketing theory
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Psychology & marketing
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After sixty : marketing to baby boomers reaching their big transition years
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
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Employability - Herausforderungen für die strategische Personalentwicklung : Konzepte für eine flexible, innovationsorientierte Arbeitswelt von morgen
3
Handbuch Kommunikationsmanagement
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Handbuch Verbandskommunikation
3
International journal of advertising : the review of marketing communications
3
International journal of retail & distribution management
3
Journal of advertising research
3
Journal of customer behaviour
3
Journal of fashion marketing and management
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Journal of retailing and consumer services
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ECONIS (ZBW)
3
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"We go together" : understanding social cause-related purchase intentions of young adults
Arslanagic-Kalajdzic, Maja
;
Kadic-Maglajlic, Selma
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 130-142
Persistent link: https://www.econbiz.de/10013040656
Saved in:
2
Young children's consumer agency : the case of French children and recycling
Schill, Marie
;
Godefroit-Winkel, Delphine
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 292-305
Persistent link: https://www.econbiz.de/10012237856
Saved in:
3
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
Saved in:
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