The effects of organic labels on global, local, and private brands : more hype than substance?
Hans H. Bauer; Daniel Heinrich; Daniela B. Schäfer
| Year of publication: |
2013
|
|---|---|
| Authors: | Bauer, Hans H. ; Heinrich, Daniel ; Schäfer, Daniela B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 8, p. 1035-1043
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| Subject: | Bio-Lebensmittel | Organic food | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Kaufmotiv | Consumer motivation | Zielgruppe | Target group | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009755363