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~isPartOf:"Journal of business research : JBR"
~subject:"Experten"
~subject:"Virales Marketing"
~type:"article"
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Experten
Virales Marketing
Experts
3
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Viral marketing
2
Confidence
1
Cross cultural
1
Cross-cultural management
1
Cultural dimensions
1
Cultural identity
1
Culture
1
Delphi technique
1
Delphi-Methode
1
Diagnosticity
1
E-commerce
1
Electronic Commerce
1
Experiential information
1
Expertise
1
Green marketing
1
Higher education policy
1
Hochschulpolitik
1
Interkulturelles Management
1
International marketing
1
Internationales Marketing
1
Internet
1
Kultur
1
Kulturelle Identität
1
Message sources
1
Message warmth
1
Online reviewer
1
Online user ratings
1
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Essig, Richard A.
1
Gerrath, Maximilian H. E. E.
1
Kunz, Werner
1
Li, Huaiyu
1
Obal, Michael
1
Olya, Hossein
1
Shah, Zahra
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Journal of business research : JBR
Expert journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Global journal of business research : GJBR
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
Journal of African business
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of electronic commerce research : JECR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of public economics
1
Journal of retailing and consumer services
1
Journal of risk and financial management : JRFM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Socio-economic review
1
The international journal of bank marketing : IJBM
1
Wine Economics and Policy
1
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ECONIS (ZBW)
3
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1
Virtual influencers and pro-environmental causes : the roles
of
message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
2
The preference for users to experts in the domain
of
online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
3
Cross-cultural differences in uses
of
online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
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