Cross-cultural differences in uses of online experts
Year of publication: |
2016
|
---|---|
Authors: | Obal, Michael ; Kunz, Werner |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 3, p. 1148-1156
|
Subject: | Reviewer expertise | Cross cultural | Online reviewer | Reliance on reviewer advice | Cultural dimensions | E-commerce | Electronic Commerce | Online-Handel | Online retailing | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity | Experten | Experts | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Internet | Internationales Marketing | International marketing | Welt | World | Kultur | Culture | Personalisierung | Personalization |
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