//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Herkunftsbezeichnung
Brand management
580
Markenführung
580
Consumer behaviour
490
Konsumentenverhalten
490
Brand image
471
Markenimage
471
Brand
271
Markenartikel
263
Beziehungsmarketing
157
Relationship marketing
157
Social Web
111
Social web
111
Luxury goods
99
Luxusgüter
99
Internet marketing
90
Online-Marketing
90
Advertising effects
55
Marketing management
55
Marketingmanagement
55
Werbewirkung
55
Brand equity
50
Personality psychology
46
Persönlichkeitspsychologie
46
Brand loyalty
40
Customer satisfaction
40
Kundenzufriedenheit
40
Social media
39
Customer integration
38
Kundenintegration
38
Advertising
37
Branding
35
Emotion
35
Corporate reputation
33
Designation of origin
33
Markentreue
32
Werbung
31
China
29
Corporate Social Responsibility
27
more ...
less ...
Online availability
All
Undetermined
51
Type of publication
All
Article
63
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
63
Language
All
English
63
Author
All
Diamantopoulos, Adamantios
5
Foroudi, Pantea
5
Melewar, T. C.
5
Balmer, John M.T.
3
Dennis, Charles
3
Foroudi, Mohammad Mahdi
3
Gupta, Suraksha
3
Ageeva, Elena
2
Arslanagic-Kalajdzic, Maja
2
Balmer, John M. T.
2
Bartikowski, Boris
2
Chen, Weifeng
2
Crisafulli, Benedetta
2
He, Xinming
2
Khanyapuss Punjaisri
2
Kim, Kyung Hoon
2
Mandler, Timo
2
Ozdemir, Sena
2
Pantano, Eleonora
2
Podnar, Klement
2
Quamina, La Toya
2
Samiee, Saeed
2
Singh, Jaywant
2
Akarsu, Tugra Nazlil
1
Andersen, Sophie Esmann
1
Avraham, Eli
1
Balabanis, George
1
Balaji, M. S.
1
Bang, Nguyen
1
Bartsch, Fabian
1
Baum, Matthias
1
Baumgarth, Carsten
1
Bebek, Gaye
1
Becerra, Manuel
1
Beliaeva, Tatiana
1
Benedetti, Carlotta
1
Bettinelli, Cristina
1
Borini, Felipe Mendes
1
Boukis, Achilleas
1
Bourdin, David
1
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
56
Journal of travel and tourism marketing
37
International marketing review
35
Tourism management : research, policies, practice
34
The journal of product & brand management
31
Journal of retailing and consumer services
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Journal of international consumer marketing
27
Asia Pacific journal of marketing and logistics
25
Journal of global marketing
22
Marketing intelligence & planning
20
Corporate reputation review : an international journal
19
The journal of consumer marketing
18
Tourism analysis : an interdisciplinary tourism & hospitality journal
18
Journal of international marketing
17
Tourism management perspectives : TMP
17
European journal of marketing : EJM
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of business ethics : JOBE
12
Journal of strategic marketing
11
International business review : the official journal of the European International Business Academy
10
Journal of destination marketing & management
10
Journal of marketing communications
10
Journal of vacation marketing
10
Corporate communications : an international journal
9
International studies of management and organization
9
Journal of vacation marketing : an international journal
9
Journal of fashion marketing and management
8
Journal of hospitality marketing & management
8
Australasian marketing journal
7
International journal of contemporary hospitality management
7
International journal of hospitality management
7
International journal of wine business research : IJWBR
7
Journal of hospitality and tourism insights
7
Journal of marketing
7
Journal of promotion management : JPM
7
Journal of the Academy of Marketing Science
7
more ...
less ...
Source
All
ECONIS (ZBW)
63
Showing
1
-
10
of
63
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
2
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
3
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
4
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
7
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
8
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
9
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
10
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->