//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~subject:"Firmenimage"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Markenführung
Brand management
602
Consumer behaviour
510
Konsumentenverhalten
510
Brand image
485
Markenimage
485
Brand
280
Markenartikel
272
Beziehungsmarketing
163
Relationship marketing
163
Social Web
113
Social web
113
Luxury goods
101
Luxusgüter
101
Internet marketing
92
Online-Marketing
92
Advertising effects
57
Werbewirkung
57
Marketing management
56
Marketingmanagement
56
Brand equity
50
Personality psychology
49
Persönlichkeitspsychologie
49
Brand loyalty
42
Customer satisfaction
41
Kundenzufriedenheit
41
Social media
40
Advertising
38
Customer integration
38
Kundenintegration
38
Branding
36
Emotion
36
Markentreue
34
Corporate reputation
33
Designation of origin
33
Herkunftsbezeichnung
33
Werbung
32
China
29
Corporate Social Responsibility
27
more ...
less ...
Online availability
All
Undetermined
485
Free
12
Type of publication
All
Article
609
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
611
Collection of articles of several authors
6
Konferenzbeitrag
6
Sammelwerk
6
Mehrbändiges Werk
2
Multi-volume publication
2
more ...
less ...
Language
All
English
611
Author
All
Ko, Eunju
11
Gupta, Suraksha
10
Melewar, T. C.
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Valette-Florence, Pierre
9
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Filieri, Raffaele
6
Kim, Kyung Hoon
6
Merchant, Altaf
6
Buil, Isabel
5
Christodoulides, George
5
Dennis, Charles
5
Guzman, Francisco
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Teng, Lefa
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Balaji, M. S.
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Mandler, Timo
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Rose, Gregory
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
Singh, Jaywant
4
more ...
less ...
Published in...
All
Journal of business research : JBR
The journal of brand management : an international journal
567
The journal of product & brand management
385
Journal of retailing and consumer services
297
European journal of marketing : EJM
126
Marketing intelligence & planning
113
Psychology & marketing
113
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
109
Journal of marketing communications
109
Asia Pacific journal of marketing and logistics
106
International journal of hospitality management
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
84
Journal of marketing
82
Journal of promotion management : innovations in planning and applied research
76
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
69
Journal of promotion management : JPM
68
International journal of internet marketing and advertising : IJIMA
66
International marketing review
66
Journal of advertising research
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Tourism management : research, policies, practice
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
61
Qualitative market research : an international journal
61
Cogent business & management
60
Journal of travel and tourism marketing
60
Journal of global marketing
57
International journal of contemporary hospitality management
56
Journal of marketing research : JMR
55
The journal of consumer marketing
55
The marketing review
53
Business horizons
52
European journal of marketing
51
Journal of retailing
51
more ...
less ...
Source
All
ECONIS (ZBW)
611
Showing
1
-
10
of
611
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
3
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
6
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
7
The impact of Janus fit brand extensions on perceived brand innovativeness
Aspara, Jaakko
;
Frösén, Johanna
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
8
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
9
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
10
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->