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~isPartOf:"Journal of business research : JBR"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Brand management
580
Markenführung
580
Consumer behaviour
490
Konsumentenverhalten
490
Brand image
471
Markenimage
471
Brand
271
Markenartikel
263
Beziehungsmarketing
157
Relationship marketing
157
Social Web
111
Social web
111
Luxury goods
99
Luxusgüter
99
Internet marketing
90
Online-Marketing
90
Advertising effects
55
Marketing management
55
Marketingmanagement
55
Werbewirkung
55
Brand equity
50
Personality psychology
46
Persönlichkeitspsychologie
46
Brand loyalty
40
Customer satisfaction
40
Kundenzufriedenheit
40
Social media
39
Customer integration
38
Kundenintegration
38
Advertising
37
Branding
35
Emotion
35
Corporate reputation
33
Designation of origin
33
Herkunftsbezeichnung
33
Markentreue
32
Werbung
31
China
29
Corporate Social Responsibility
27
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28
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Article
33
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Article in journal
Conference paper
Aufsatz in Zeitschrift
33
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English
33
Author
All
Balmer, John M.T.
3
Foroudi, Pantea
3
Melewar, T. C.
3
Balmer, John M. T.
2
Chen, Weifeng
2
Crisafulli, Benedetta
2
Dennis, Charles
2
Gupta, Suraksha
2
He, Xinming
2
Kim, Kyung Hoon
2
Pantano, Eleonora
2
Podnar, Klement
2
Quamina, La Toya
2
Singh, Jaywant
2
Andersen, Sophie Esmann
1
Balaji, M. S.
1
Bang, Nguyen
1
Baum, Matthias
1
Baumgarth, Carsten
1
Bebek, Gaye
1
Becerra, Manuel
1
Beliaeva, Tatiana
1
Benedetti, Carlotta
1
Bettinelli, Cristina
1
Borini, Felipe Mendes
1
Boukis, Achilleas
1
Breazeale, Michael
1
Brunner, Christian Boris
1
Bèzes, Christophe
1
Chang, Chao-Ching
1
Cowan, Kirsten
1
Cuomo, Maria Teresa
1
De Massis, Alfredo
1
De Roeck, Kenneth
1
Ferasso, Marcos
1
Floriani, Dinorá Eliete
1
Foroudi, Mohammad Mahdi
1
Friedmann, Enav
1
Gerwe, Oksana
1
Gorp, Désirée M. van
1
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Journal of business research : JBR
The journal of brand management : an international journal
46
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
European journal of marketing : EJM
10
Corporate communications : an international journal
9
International studies of management and organization
9
Marketing intelligence & planning
9
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
European management journal
3
Global business & economics review
3
Human resource management
3
International journal of human resource management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of financial services marketing : JFSM
3
Journal of food products marketing
3
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ECONIS (ZBW)
33
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33
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date (oldest first)
1
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
2
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
3
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
4
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
5
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
6
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
7
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
8
Non-effectual, non-customer effectual, or customer-effectual : a conceptual exploration of the applicability of the effectuation logic in startup brand identity construction
Shi, Lei
;
Miles, Angela
- In:
Journal of business research : JBR
113
(
2020
),
pp. 168-179
Persistent link: https://www.econbiz.de/10012230458
Saved in:
9
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
10
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
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