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~isPartOf:"Journal of business research : JBR"
~subject:"France"
~subject:"Multimedia"
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Journal of business research : JBR
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ECONIS (ZBW)
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1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
3
Web Trends : a valuable tool for business research
France, Stephen L.
;
Shi, Yuying
;
Kazandjian, Brett
- In:
Journal of business research : JBR
132
(
2021
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
Saved in:
4
Blame it on Hollywood : the influence of films on Paris as product location
Gkritzali, Alkmini
;
Lampel, Joseph
;
Wiertz, Caroline
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2363-2370
Persistent link: https://www.econbiz.de/10011490952
Saved in:
5
Logic combination and performance across occupational communities : the case of French film directors
Durand, Rodolphe
;
Hadida, Allègre L.
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2371-2379
Persistent link: https://www.econbiz.de/10011490958
Saved in:
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