Web Trends : a valuable tool for business research
Year of publication: |
2021
|
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Authors: | France, Stephen L. ; Shi, Yuying ; Kazandjian, Brett |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 666-679
|
Subject: | Brand equity | Buzz | eWOM | Forecasting | Google Trends | Movies | Markenimage | Brand image | Social Web | Social web | Prognoseverfahren | Forecasting model | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Filmwirtschaft | Film industry | Markenführung | Brand management |
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