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~isPartOf:"Journal of business research : JBR"
~subject:"Intergenerational equity"
~subject:"Overlapping generations"
~subject:"Rabatt"
~subject:"Verkaufsförderung"
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Intergenerational equity
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Rabatt
Verkaufsförderung
Consumer behaviour
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Discounting
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Diskontierung
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Konsumentenverhalten
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Social discount rate
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Anger
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Discount frame
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Journal of business research : JBR
CESifo working papers
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
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2
Discount reference moderates customers' reactions to discount frames after online service failure
Sharifi, Seyed Shahin
;
Aghazadeh, Hashem
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4074-4080
Persistent link: https://www.econbiz.de/10011553910
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