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~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
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Search: subject_exact:"Podcast advertising"
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Konsumentenverhalten
Mobile Marketing
11
Mobile marketing
11
Consumer behaviour
7
Internet marketing
7
Online-Marketing
7
Mobile communications
5
Mobilkommunikation
5
Mobile Business
4
Mobile business
4
Mobile phone
4
Mobiltelefon
4
Advertising
3
Advertising effects
3
Innovation adoption
3
Innovationsakzeptanz
3
Werbewirkung
3
Werbung
3
Attitude
2
Marketing management
2
Marketingmanagement
2
Meta-Analyse
2
Meta-analysis
2
Mobile Anwendung
2
Mobile application
2
America
1
Animated logos
1
Apple
1
Attitude certainty
1
Betriebliche Standortwahl
1
Brand
1
Brand choice
1
Brand management
1
Branding
1
Communication
1
Company innovativeness
1
Company power
1
Consumer acceptance of new marketing platforms
1
Culture
1
Digital advertising
1
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Aufsatz in Zeitschrift
7
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English
7
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Ataman, M. Berk
1
Bartikowski, Boris
1
Bernritter, Stefan F.
1
Bijmolt, Tammo H. A.
1
Bruggen, Gerrit H. van
1
Chung, Christina
1
Dinsmore, John
1
Eisenbeiß, Maik
1
Fiedler, Maximilian
1
Gao, Tao
1
Gierl, Heribert
1
Gisbergen, Marnix S. van
1
Gokgoz, Zeynep Aydin
1
Goodrich, Kendall
1
Hühn, Arief Ernst
1
Janssen, Loes
1
Ketelaar, Paul E.
1
Konig, Ruben Peter
1
Konus, Umut
1
Lütjens, Henk
1
Muk, Alexander
1
Pagani, Margherita
1
Richard, Marie-Odile
1
Rohm, Andrew J.
1
Rozendaal, Esther
1
Sultan, Fareena
1
Swani, Kunal
1
Woudenberg, Thabo J. van
1
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Journal of business research : JBR
Journal of retailing and consumer services
9
International journal of internet marketing and advertising : IJIMA
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of marketing research
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
The journal of applied business research
2
The marketing review
2
Acta Universitatis Danubius / Oeconomica
1
Arab economic and business journal
1
Arts and the market
1
Corporate communications : an international journal
1
Direct marketing : an international journal
1
Electronic commerce research
1
European journal of marketing
1
European journal of marketing : EJM
1
Expert journal of marketing
1
Global business review
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ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
2
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
3
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
4
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
5
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
6
Applying the technology acceptance model in a two-country study of SMS advertising
Muk, Alexander
;
Chung, Christina
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10010433173
Saved in:
7
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
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