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~isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
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Markenführung
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Journal of business research : JBR
Future Business Journal
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ECONIS (ZBW)
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Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
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2
Comorbidity of compulsive buying and brand addiction : An examination of two types of addictive consumption
Mrad, Mona
;
Cui, Charles Chi
- In:
Journal of business research : JBR
113
(
2020
),
pp. 399-408
Persistent link: https://www.econbiz.de/10012230512
Saved in:
3
Antecedents of franchise strategy and performance
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10011298492
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