Antecedents of franchise strategy and performance
Year of publication: |
2015
|
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Authors: | Wu, Chih-Wen |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 7, p. 1581-1588
|
Subject: | Knowledge sharing | Trust | Conflict management | Brand reputation | Franchise strategy | Firm performance | Franchising | Unternehmenserfolg | Wissenstransfer | Knowledge transfer | Reputation | Vertrauen | Confidence | Markenimage | Brand image | Markenführung | Brand management | Konfliktregelung | Dispute settlement |
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