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~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
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Search: subject_exact:"Search engine marketing"
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Marketing management
Internet marketing
320
Online-Marketing
320
Consumer behaviour
191
Konsumentenverhalten
191
Social Web
187
Social web
187
Brand management
83
Markenführung
83
Viral marketing
75
Virales Marketing
75
Social media
73
Online retailing
70
Online-Handel
70
Beziehungsmarketing
65
Relationship marketing
65
Advertising effects
50
Brand image
50
Markenimage
50
Werbewirkung
50
Advertising
43
Werbung
41
Brand
38
E-commerce
35
Electronic Commerce
35
Markenartikel
35
Customer integration
28
Kundenintegration
28
Luxury goods
27
Luxusgüter
27
Marketingmanagement
25
Social network
17
Soziales Netzwerk
17
Social media marketing
15
Website
15
Internet
14
Confidence
13
Digital marketing
13
Vertrauen
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Customer satisfaction
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25
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Ko, Eunju
3
Kim, Juran
2
Kim, Sang Jin
2
Arora, Anshu
1
Assaf, A. Georges
1
Banerjee, Somnath
1
Barnes, Stuart J.
1
Bhardwaj, Pradeep
1
Bindu, N.
1
Cai, Ya-Jun
1
Castell, Carolin
1
Chan, Eugene Y.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chawla, Yash
1
Chodak, Grzegorz
1
Choi, Jeonghye
1
Choi, Tsan-Ming
1
Chung, Minjee
1
Dwivedi, Yogesh Kumar
1
Felix, Reto
1
Fink, Matthias
1
Floh, Arne
1
Foltean, Florin Sabin
1
Gao, Tao
1
Gartner, Johannes
1
Graf-Vlachy, Lorenz
1
Harms, Rainer
1
Hinsch, Chris
1
Joung, Heerim
1
Kang, Seungmook
1
Kiefer, Jasmin
1
Kim, Jikyung Jeanne
1
Kim, Mingyung
1
Kindström, Daniel
1
Koller, Monika
1
Kong, Hyun Min
1
Krishen, Anjala S.
1
Kumar, K. Satheesh
1
König, Andreas
1
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Journal of business research : JBR
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Journal of strategic marketing
13
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
European research studies
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
Marketing intelligence & planning
8
Springer eBook Collection
8
International journal of advertising : the review of marketing communications
7
Premier reference source
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of marketing
6
Journal of retailing and consumer services
6
SpringerLink / Bücher
6
Business horizons
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing education : JME
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
Developing digital marketing : relationship perspectives
4
Digitale Kommunikation
4
E-marketing ; Vol. 1
4
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of economic research
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of marketing analytics : JMA
4
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ECONIS (ZBW)
25
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
3
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
4
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
5
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
6
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
7
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
8
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
9
Social media marketing for businesses : organic promotions of web-links on Facebook
Chawla, Yash
;
Chodak, Grzegorz
- In:
Journal of business research : JBR
135
(
2021
),
pp. 49-65
Persistent link: https://www.econbiz.de/10012643984
Saved in:
10
Evolution of digital marketing communication : bibliometric analysis and network visualization from key articles
Kim, Juran
;
Kang, Seungmook
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 552-563
Persistent link: https://www.econbiz.de/10012544872
Saved in:
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