Social media marketing for businesses : organic promotions of web-links on Facebook
Yash Chawla, Grzegorz Chodak
| Year of publication: |
2021
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|---|---|
| Authors: | Chawla, Yash ; Chodak, Grzegorz |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 135.2021, p. 49-65
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| Subject: | Social media marketing | Facebook marketing | Organic promotion | Web links | External links | Online-Marketing | Internet marketing | Social Web | Social web | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.06.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012643984