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~isPartOf:"Journal of business research : JBR"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
~type_genre:"Produkt- und Herstellerübersicht"
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Relationship marketing
Viral marketing
Social Web
452
Social web
452
Consumer behaviour
220
Konsumentenverhalten
220
Internet marketing
191
Online-Marketing
191
Social media
122
Brand management
104
Markenführung
104
Beziehungsmarketing
94
Virales Marketing
93
Brand image
62
Markenimage
62
Social network
55
Soziales Netzwerk
55
Customer integration
48
Kundenintegration
48
Online retailing
45
Online-Handel
45
Brand
34
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29
Electronic Commerce
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Markenartikel
29
Advertising effects
27
Werbewirkung
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25
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Value creation
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Produkt- und Herstellerübersicht
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176
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Filieri, Raffaele
6
Veloutsou, Cleopatra
5
Ranaweera, Chatura
4
Black, Iain
3
Flavián Blanco, Carlos
3
Harrigan, Paul
3
Jayawardhena, Chanaka
3
Agnihotri, Raj
2
Azer, Jaylan
2
Bazi, Saleh
2
Cartwright, Severina
2
Casaló, Luis V.
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Elayan, Suzanne
2
Gorton, Matthew
2
Guinalíu, Miguel
2
Hajli, Nick
2
Kim, Juran
2
Ko, Eunju
2
Lim, Weng Marc
2
Lin, Zhibin
2
Liu, Hongfei
2
Mariani, Marcello M.
2
Milne, George R.
2
Oghazi, Pejvak
2
Okazaki, Shintaro
2
Osburg, Victoria-Sophie
2
Peng, Ling
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Simon, Françoise
2
Swani, Kunal
2
Sykora, Martin
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Trainor, Kevin J.
2
Wang, Fang
2
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Journal of business research : JBR
Journal of retailing and consumer services
95
International journal of internet marketing and advertising : IJIMA
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of marketing communications
47
The journal of product & brand management
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of hospitality management
39
Tourism management : research, policies, practice
38
Information systems research : ISR
37
Journal of marketing
34
International journal of electronic marketing and retailing : IJEMR
33
Journal of management information systems : JMIS
33
Technological forecasting & social change : an international journal
33
Psychology & marketing
31
Business horizons
29
Journal of promotion management : innovations in planning and applied research
29
Journal of strategic marketing
29
International journal of advertising : the review of marketing communications
28
Journal of electronic commerce research : JECR
28
Electronic commerce research
27
Journal of marketing management : MM
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
The journal of brand management : an international journal
27
Journal of internet commerce
26
International journal of business information systems : IJBIS
23
The journal of services marketing
23
Journal of the Academy of Marketing Science
22
Marketing intelligence & planning
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of hospitality marketing & management
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of contemporary hospitality management
20
International journal of technology marketing : IJTMkt
20
Cogent business & management
19
International journal of consumer studies
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
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ECONIS (ZBW)
176
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176
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1
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
2
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
3
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
4
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
5
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
6
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
7
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
8
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
9
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
10
The impact of electronic word-of-mouth on patients' choices in online health communities : a cross-media perspective
Shan, Wei
;
Wang, Jiaxuan
;
Shi, Xiaoxiao
;
Evans, Richard D.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014547922
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