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Customer relationship building : the role of brand attractiveness and consumer-brand identification
Elbedweihy, Alaa M.
;
Jayawardhena, Chanaka
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2901-2910
Persistent link: https://www.econbiz.de/10011507804
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