Customer relationship building : the role of brand attractiveness and consumer-brand identification
Year of publication: |
August 2016
|
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Authors: | Elbedweihy, Alaa M. ; Jayawardhena, Chanaka ; Elsharnouby, Mohamed H. ; Elsharnouby, Tamer H. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 8, p. 2901-2910
|
Subject: | Identification | Social identity theory | Value congruence | Customer similarity | Brand loyalty | Consumer behavior | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markentreue |
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