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Artificial intelligence
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Guha, Abhijit
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Grewal, Dhruv
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Goodstein, Ronald G.
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Journal of business research : JBR
Journal of retailing
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Economic and political weekly : a Sameeksha Trust publ
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Harvard business review : HBR
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ECONIS (ZBW)
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Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
2
The perks and perils of artificial intelligence use in lateral exchange markets
Satomino, Cinthia B.
;
Grewal, Dhruv
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014280334
Saved in:
3
Artificial intelligence : the light and the darkness
Grewal, Dhruv
;
Guha, Abhijit
;
Satornino, Cinthia B.
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 229-236
Persistent link: https://www.econbiz.de/10012663202
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