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Pracejus, John W.
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Journal of business research : JBR
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Customized advertising : allowing consumers to directly tailor messages leads to better outcomes for the brand
Douglas Olsen, G.
;
Pracejus, John W.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 245-257
Persistent link: https://www.econbiz.de/10012257596
Saved in:
2
Print advertising : white space
Olsen, G. Douglas
;
Pracejus, John W.
;
O'Guinn, Thomas C.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 855-860
Persistent link: https://www.econbiz.de/10009552436
Saved in:
3
Print advertising: White space
Olsen, G. Douglas
;
Pracejus, John W.
;
O'Guinn, Thomas C.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 855-861
Persistent link: https://www.econbiz.de/10009967328
Saved in:
4
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Saved in:
5
How many pictures should your print ad have?
Chowdhury, Rafi M.M.I.
;
Olsen, G. Douglas
;
Pracejus, John W.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10008769056
Saved in:
6
The role of brand-cause fit in the effectiveness of cause-related marketing campaigns
Pracejus, John W.
;
Olsen, G.Douglas
- In:
Journal of business research : JBR
57
(
2004
)
6
,
pp. 635-640
Persistent link: https://www.econbiz.de/10006718609
Saved in:
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