Print advertising : white space
Year of publication: |
2012
|
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Authors: | Olsen, G. Douglas ; Pracejus, John W. ; O'Guinn, Thomas C. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 6, p. 855-860
|
Subject: | Printwerbung | Print advertising | Kreativsektor | Creative industries | Designer | Designers | Werbewirkung | Advertising effects | Nordamerika | North America |
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