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Brand-related and situational influences on demand elasticity
Foxall, Gordon R.
;
Yan, Ji
;
Oliveira-Castro, Jorge M.
; …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 73-81
Persistent link: https://www.econbiz.de/10009720386
Saved in:
2
Brand-related and situational influences on demand elasticity
Foxall, Gordon R.
;
Yan, Ji
;
Oliveira-Castro, Jorge M.
; …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 73-81
Persistent link: https://www.econbiz.de/10010054620
Saved in:
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