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Yuan, Ruizhi
6
Liu, Martin J.
5
Luo, Jun
4
Wang, Zi
2
Chen, Ruolan
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Chen, Yanyan
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Huang, Bo
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
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Ethical and social marketing in Asia : incorporating fairness management
1
European journal of marketing
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International journal of services, economics and management
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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ECONIS (ZBW)
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1
It takes two to tango : the role of interactivity in enhancing customer engagement on sharing economy platforms
Yuan, Ruizhi
;
Chen, Yanyan
;
Mandler, Timo
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552020
Saved in:
2
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
3
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
4
Understanding organizational resilience in a platform-based sharing business : the role of absorptive capacity
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yu, Jiang
- In:
Journal of business research : JBR
141
(
2022
),
pp. 85-99
Persistent link: https://www.econbiz.de/10013168046
Saved in:
5
Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
Saved in:
6
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
Saved in:
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