//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising Effectiveness"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effectiveness
4
Advertising
3
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbewirkung
3
Werbung
3
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Audacity
1
Brand
1
Brand attitude
1
Brand quality
1
Branded queries effectiveness
1
Chutzpadik advertising
1
Chutzpah
1
Cue utilization
1
Distribution channel
1
Dual-processing theories
1
Einzelhandel
1
Eye-tracking
1
Markenartikel
1
Multi-channel advertising
1
Non profits
1
Norm violation
1
Novelty
1
PLS-SEM
1
Partial least squares
1
Partielle kleinste Quadrate
1
Perception
1
Product quality
1
Produktqualität
1
Psychology of advertising
1
Retail trade
1
Search engine
1
Search engine advertising
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Bigné Alcañiz, J. Enrique
1
Briggs, Elten
1
Dickenson, Peter
1
Efrat, Kalanit
1
Janakiraman, Narayan
1
Kakaria, Shobhit
1
Monfort, Abel
1
Méndez Suárez, Mariano
1
Nemkova, Ekaterina
1
Ruiz Mafe, Carla
1
Simonetti, Aline
1
Souchon, Anne L.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of marketing communications
13
International journal of advertising : the review of marketing communications
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing research
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Australasian marketing journal
3
International journal of internet marketing and advertising : IJIMA
3
BuR - Business Research
2
Cuadernos de Gestión
2
ERIM Report Series Research in Management
2
EconStor Preprints
2
Economics Papers from University Paris Dauphine
2
Equilibrium
2
International journal of electronic commerce : IJEC
2
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
2
Journal of Consumer Policy
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
MPRA Paper
2
Marketing intelligence & planning
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Psychology & marketing
2
Quantitative Marketing and Economics
2
Quantitative marketing and economics : QME
2
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Scientific Annals of Economics and Business
2
Simon Business School working paper
2
The journal of consumer marketing
2
Annals of marketing-mba
1
BRQ Business Research Quarterly
1
Business research quarterly : BRQ
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Chutzpadik advertising and its effectiveness : four studies of agencies and audiences
Efrat, Kalanit
;
Souchon, Anne L.
;
Dickenson, Peter
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 601-613
Persistent link: https://www.econbiz.de/10012665740
Saved in:
2
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
3
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
4
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->