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Search: subject:"Extensión"
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Brand extension
24
Markentransfer
24
Brand image
21
Markenimage
21
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
17
Markenführung
17
Brand
7
Markenartikel
7
Brand extensions
4
Marketing management
4
Marketingmanagement
4
New product development
4
Produktentwicklung
4
Beziehungsmarketing
3
Innovation
3
Luxury goods
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Luxusgüter
3
Relationship marketing
3
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2
Extension
2
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2
New products
2
Performance measurement
2
Performance-Messung
2
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2
Accessibility
1
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1
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1
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1
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1
B-to-B-Marketing
1
B2B brand
1
B2C market
1
Bekleidungsindustrie
1
Benefit
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Brand Extensions
1
Brand concept consistency
1
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English
28
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Aguirre-Rodriguez, Alexandra
1
Alvarez, Cecilia M. O.
1
Aspara, Jaakko
1
Aurier, Philippe
1
Ayadi, Kafia
1
Bindroo, Vishal
1
Biraglia, Alessandro
1
Boronczyk, Felix
1
Bravo, Rafael
1
Brengman, Malaika
1
Breuer, Christoph
1
Bóveda-Lambie, Adriana
1
Cadogan, John W.
1
Cai, Yuanyuan
1
Cao, Joanne T.
1
Cao, Lanlan
1
Chatterjee, Subimal
1
Cheong, Yunjae
1
Dall'Olmo Riley, Francesca
1
Dawar, Niraj
1
Ding, Yi
1
Donthu, Naveen
1
Espinosa, Jennifer A.
1
Falana, Wuraola Oluwabukola
1
Farshid, Mana
1
Feng, Wenting
1
Ferguson, Sarah Lord
1
Frösén, Johanna
1
Gerrath, Maximilian H. E. E.
1
Geuens, Maggie
1
Goedertier, Frank
1
He, Hongwei
1
Heath, Timothy B.
1
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1
Hirschman, Elizabeth Caldwell
1
Huang, Xinyi
1
Hultman, Magnus
1
Iversen, Nina Marianne
1
Janssens, Wim
1
Ke, Nianman
1
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Journal of business research : JBR
Choices
110
Agricultural Economics Research
108
Journal of Agricultural and Applied Economics
72
CWAE Newsletter
70
International Food and Agribusiness Management Review
65
Northeastern Journal of Agricultural and Resource Economics
61
APSTRACT: Applied Studies in Agribusiness and Commerce
53
EB Series
50
Technical Bulletins / Economic Research Service, Department of Agriculture
42
IFPRI discussion paper
38
MPRA Paper
32
American journal of agricultural economics
31
GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
29
The journal of brand management : an international journal
29
Acta Carolus Robertus
27
Amber Waves
27
Journal of Agribusiness
25
IDB Publications (Working Papers)
24
Australasian Agribusiness Review
23
Staff Paper
23
The journal of product & brand management
23
IFPRI discussion papers
21
Agricultural Economics of Agricultural Economists
20
Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
20
IMF Staff Country Reports
19
Agriculture and Human Values
17
Psychology & marketing
17
Studies in Agricultural Economics
17
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
17
Agricultural and Resource Economics Review
16
Staff Papers / Charles H. Dyson School of Applied Economics and Management, Cornell University
16
1992 Conference: New Technologies and Innovations in Agricultural Economics Instruction
15
Asian Agricultural Research
15
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
15
Food policy : economics planning and politics of food and agriculture
14
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
13
Rural Areas and Development
13
European journal of marketing : EJM
12
Journal of the Academy of Marketing Science
12
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ECONIS (ZBW)
28
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1
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
2
Shaping extendibility : the influence of circular versus angular shapes on consumer brand
extension
evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
Saved in:
3
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
4
Consumer acceptance of brand extensions : is parental fit preeminent?
Miniard, Paul W.
;
Alvarez, Cecilia M. O.
;
Mohammed, …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 335-345
Persistent link: https://www.econbiz.de/10012288610
Saved in:
5
Can dissimilarity in product category be an opportunity for cross-gender brand
extension
?
Yuen, Tsunwai Wesley
;
Nieroda, Marzena
;
He, Hongwei
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 348-357
Persistent link: https://www.econbiz.de/10012647876
Saved in:
6
Extension
and customer reaction on sharing economy platforms : the role of customer inertia
Cao, Lanlan
;
Manthiou, Aikaterini
;
Ayadi, Kafia
- In:
Journal of business research : JBR
144
(
2022
),
pp. 513-522
Persistent link: https://www.econbiz.de/10013185005
Saved in:
7
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
8
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
9
How less congruent new products drive brand engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
10
The differentiated impact of perceived brand competence type of brand
extension
evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
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