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Journal of business research : JBR
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Country-of-origin image (COI) as a country-specific advantage (CSA) : scale development and validation of COI as a resource within the firm perspective
Suter, Mariana Bassi
;
Borini, Felipe Mendes
;
Floriani, …
- In:
Journal of business research : JBR
84
(
2018
),
pp. 46-58
Persistent link: https://www.econbiz.de/10011802600
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