Country-of-origin image (COI) as a country-specific advantage (CSA) : scale development and validation of COI as a resource within the firm perspective
Mariana Bassi Suter, Felipe Mendes Borini, Dinorá Eliete Floriani, Dirceu da Silva, Edison Polo
| Year of publication: |
March 2018
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|---|---|
| Authors: | Suter, Mariana Bassi ; Borini, Felipe Mendes ; Floriani, Dinorá Eliete ; Silva, Dirceu da ; Polo, Edison |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 84.2018, p. 46-58
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| Subject: | Country-specific-advantage (CSA) | Firm-specific-advantage (FSA) | Country-of-origin-image (COI) | Home-country | Measurement scale | Resource |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.11.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802600