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The effect of
market-pull
vs. resource-push orientation on performance when entering new markets
Timsit, Jean-Philippe
;
Castiaux, Annick
;
Truong, Yann
; …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 2005-2014
Persistent link: https://www.econbiz.de/10011384229
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