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Consumer behaviour
1,023
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Relationship marketing
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Ko, Eunju
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Dwivedi, Yogesh Kumar
13
Foroudi, Pantea
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Parida, Vinit
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Bartikowski, Boris
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Filieri, Raffaele
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Melewar, T. C.
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Kim, Kyung Hoon
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Richard, Marie-Odile
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Valette-Florence, Pierre
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Balaji, M. S.
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Chebat, Jean-Charles
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Martin, Drew
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Journal of business research : JBR
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International journal of hospitality management
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Journal of the Academy of Marketing Science
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European journal of operational research : EJOR
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European journal of marketing : EJM
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Journal of marketing management : MM
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Journal of travel and tourism marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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478
Journal of marketing research : JMR
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Psychology & marketing
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The journal of product & brand management
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Gabler Edition Wissenschaft
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
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Marketing intelligence & planning
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The journal of services marketing
367
The service industries journal
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Asia Pacific journal of marketing and logistics
356
Journal of advertising research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
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International journal of contemporary hospitality management
304
Cogent business & management
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Journal of hospitality marketing & management
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Management Science
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ECONIS (ZBW)
2,408
USB Cologne (EcoSocSci)
1
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1
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10
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2,409
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date (oldest first)
1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
3
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
4
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
5
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
6
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
7
What drives blockchain technology adoption in the online advertising ecosystem? : an interview study into stakeholders' perspectives
Antsipava, Dasha
;
Strycharz, Joanna
;
Reijmersdal, Eva A. van
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014541888
Saved in:
8
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
9
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
10
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
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