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Search: subject:"SOCIAL MEDIA"
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Social Web
452
Social web
452
Internet marketing
320
Online-Marketing
320
Consumer behaviour
302
Konsumentenverhalten
302
Social media
127
Brand management
122
Markenführung
122
Viral marketing
121
Virales Marketing
121
Beziehungsmarketing
106
Relationship marketing
106
Online retailing
87
Online-Handel
87
Brand image
78
Markenimage
78
Advertising effects
57
Werbewirkung
57
Social network
56
Soziales Netzwerk
56
E-commerce
52
Electronic Commerce
52
Customer integration
51
Kundenintegration
51
Advertising
44
Brand
44
Werbung
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Markenartikel
39
Marketing management
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Marketingmanagement
32
Digitalisierung
31
Digitization
31
Luxury goods
29
Luxusgüter
29
Digital platform
27
Digitale Plattform
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Confidence
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Vertrauen
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2
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Filieri, Raffaele
10
Krishen, Anjala S.
8
Flavián Blanco, Carlos
7
Ko, Eunju
7
Casaló, Luis V.
6
Dwivedi, Yogesh Kumar
6
Richard, Marie-Odile
6
Veloutsou, Cleopatra
6
Agarwal, Shaurya
5
Berezan, Orie
5
Bigné Alcañiz, J. Enrique
5
Choi, Jeonghye
5
Dhir, Amandeep
5
Kachroo, Pushkin
5
Kim, Juran
5
Rana, Nripendra P.
5
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Jayawardhena, Chanaka
4
Ranaweera, Chatura
4
Seo, Yuri
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Aiello, Gaetano
3
Azer, Jaylan
3
Bartikowski, Boris
3
Black, Iain
3
Chatzipanagiotou, Kalliopi
3
Chen, Qimei
3
Hajli, Nick
3
Huarng, Kun-Huang
3
Kim, Alex Jiyoung
3
Kim, Hye-yŏng
3
Kim, Jikyung
3
Kim, Kyung Hoon
3
Lin, Zhibin
3
Liu, Martin J.
3
Mariani, Marcello M.
3
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Journal of business research : JBR
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
268
SpringerLink / Bücher
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
237
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
150
Journal of management information systems : JMIS
149
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
138
Springer eBook Collection
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Psychology & marketing
129
International journal of hospitality management
124
Journal of internet commerce
116
Electronic commerce research
115
International journal of electronic marketing and retailing : IJEMR
109
Industrial marketing management : the international journal for industrial and high-tech firms
108
Business horizons
105
International journal of business information systems : IJBIS
100
Journal of travel and tourism marketing
99
Journal of marketing management : MM
96
Journal of promotion management : innovations in planning and applied research
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
International journal of advertising : the quarterly review of marketing communications
85
Journal of marketing
85
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
81
HMD : Praxis der Wirtschaftsinformatik
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
CESifo working papers
75
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Source
All
ECONIS (ZBW)
599
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1
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599
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1
Consumer engagement through corporate social responsibility communication on
social
media
: evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
Leveraging online selling through
social
media
influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
4
Mapping the prestige and social value of occupations in the digital economy
Newlands, Gemma
;
Lutz, Christoph
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556455
Saved in:
5
Analytics of
social
media
data : state of characteristics and application
Zachlod, Cécile
;
Samuel, Olga Helen
;
Ochsner, Andrea
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1064-1076
Persistent link: https://www.econbiz.de/10013185077
Saved in:
6
Endorsement effectiveness of different
social
media
influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
7
Presentation of celebrities' private life through visual
social
media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
Saved in:
8
Hi, I'm taking over this account! : leveraging
social
media
takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
9
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
10
The impact of government use of
social
media
and
social
media
contradictions on trust in government and citizens' attitudes in times of crisis
Al Omoush, Khaled Saleh
;
Garrido, Rubén
;
Cañero …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014287660
Saved in:
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