Presentation of celebrities' private life through visual social media
Year of publication: |
2023
|
---|---|
Authors: | Klostermann, Jan ; Meißner, Martin ; Max, Alexander ; Decker, Reinhold |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-13
|
Subject: | Athletes | Celebrity | Parasocial Relationships | Popularity | Social Media | Social Web | Social web | Celebrity-Werbung | Celebrity endorsement | Sportler | Online-Marketing | Internet marketing |
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