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~isPartOf:"Journal of business research : JBR"
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Search: subject:"Social media influencers"
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Social media influencers
7
Social Web
6
Social web
6
Consumer behaviour
3
Influencer marketing
3
Konsumentenverhalten
3
Internet marketing
2
Online-Marketing
2
Beziehungsmarketing
1
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Eugene Cheng-xi Aw
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Filieri, Raffaele
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Journal of business research : JBR
International journal of advertising : the review of marketing communications
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of retailing and consumer services
6
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of internet commerce
3
Psychology & marketing
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Asia Pacific journal of marketing and logistics
2
Journal of macromarketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel and tourism marketing
2
Marketing intelligence & planning
2
Technological forecasting & social change : an international journal
2
Corporate reputation review
1
Creative business and sustainability journal
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Discussion papers / CEPR
1
Entrepreneurial business and economics review : EBER
1
European journal of marketing
1
Health marketing quarterly
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research
1
International marketing review
1
Istanbul business research
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of enterprising culture : JEC
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in marketing and entrepreneurship
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Journal of the Academy of Marketing Science
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Journal of vacation marketing
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Leadership
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Leveraging online selling through
social
media
influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Micro, macro and mega-influencers on instagram : the power of persuasion via the parasocial relationship
Conde, Rita
;
Casais, Beatriz
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281138
Saved in:
4
Social
media
influencers
: an effective marketing approach?
Ooi, Keng-Boon
;
Lee, Voon-Hsien
;
Hew, Jun-Jie
;
Leong, …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014294788
Saved in:
5
Investigating the mechanism through which consumers are "inspired by"
social
media
influencers
and "inspired to" adopt influencers' exemplars as social defaults
Ki, Chung-Wha
;
Park, Sangsoo
;
Kim, Youn-Kyung
- In:
Journal of business research : JBR
144
(
2022
),
pp. 264-277
Persistent link: https://www.econbiz.de/10013184973
Saved in:
6
"Stop the unattainable ideal for an ordinary me!" : fostering parasocial relationships with
social
media
influencers
: the role of self-discrepancy
Eugene Cheng-xi Aw
;
Chuah, Stephanie Hui-wen
- In:
Journal of business research : JBR
132
(
2021
),
pp. 146-157
Persistent link: https://www.econbiz.de/10012581576
Saved in:
7
How
social
media
influencers
' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...
Zhou, Shuang
;
Blazquez Cano, Marta
;
McCormick, Helen
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
Saved in:
8
Social comparison orientation and frequency : a study on international travel bloggers
Mariani, Marcello M.
;
Styvén, Maria
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
123
(
2021
),
pp. 232-240
Persistent link: https://www.econbiz.de/10012430494
Saved in:
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