"Stop the unattainable ideal for an ordinary me!" : fostering parasocial relationships with social media influencers : the role of self-discrepancy
Eugene Cheng-Xi Aw, Stephanie Hui-Wen Chuah
| Year of publication: |
2021
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|---|---|
| Authors: | Eugene Cheng-xi Aw ; Chuah, Stephanie Hui-wen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 146-157
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| Subject: | Gender | Number of followers | Parasocial relationships | Self-discrepancy | Self-serving motive | Social media influencers | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.04.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581576