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~isPartOf:"Journal of business research : JBR"
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Search: subject:"World-wide-web"
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Social Web
452
Social web
452
Consumer behaviour
258
Konsumentenverhalten
258
Internet marketing
209
Online-Marketing
209
Social media
122
Brand management
105
Markenführung
105
Beziehungsmarketing
97
Relationship marketing
97
Viral marketing
95
Virales Marketing
95
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66
Markenimage
66
Online retailing
63
Online-Handel
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56
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Betriebliche Wertschöpfung
24
Confidence
24
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Filieri, Raffaele
10
Flavián Blanco, Carlos
7
Casaló, Luis V.
6
Krishen, Anjala S.
6
Richard, Marie-Odile
6
Bartikowski, Boris
5
Foroudi, Pantea
5
Ko, Eunju
5
Laroche, Michel
5
Veloutsou, Cleopatra
5
Agarwal, Shaurya
4
Berezan, Orie
4
Dennis, Charles
4
Harrigan, Paul
4
Huarng, Kun-Huang
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Jayawardhena, Chanaka
4
Kachroo, Pushkin
4
Ranaweera, Chatura
4
Seo, Yuri
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
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Yu, Tiffany Hui-Kuang
4
Ageeva, Elena
3
Azer, Jaylan
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Chen, Qimei
3
Choi, Jeonghye
3
Dhir, Amandeep
3
Donthu, Naveen
3
Dwivedi, Yogesh Kumar
3
Hajli, Nick
3
Kim, Hye-yŏng
3
Kim, Jikyung
3
Kim, Juran
3
Kim, Kyung Hoon
3
Lin, Zhibin
3
Mariani, Marcello M.
3
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COTIM <1, 1995, Newport, RI>
1
Published in...
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Journal of business research : JBR
Technological forecasting & social change : an international journal
305
Journal of retailing and consumer services
292
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
279
SpringerLink / Bücher
267
Telecommunications policy : the international journal of digital economy, data sciences and new media
248
Information systems research : ISR
186
International journal of internet marketing and advertising : IJIMA
182
Tourism management : research, policies, practice
154
International journal of business information systems : IJBIS
149
Journal of management information systems : JMIS
147
Journal of internet commerce
143
NBER working paper series
142
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
139
Working paper / National Bureau of Economic Research, Inc.
123
Electronic commerce research
122
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
119
Management science : journal of the Institute for Operations Research and the Management Sciences
116
CESifo working papers
115
International journal of hospitality management
115
NBER Working Paper
114
Journal of travel and tourism marketing
109
Business horizons
108
Industrial marketing management : the international journal for industrial and high-tech firms
107
Springer eBook Collection
107
Information economics and policy : IEP
106
Management information systems : mis quarterly
104
Journal of marketing communications
102
Psychology & marketing
97
International journal of electronic marketing and retailing : IJEMR
95
International journal of electronic commerce : IJEC
92
International journal of advertising : the review of marketing communications
90
International journal of e-business research : an official publication of the Information Resources Management Association
88
Journal of electronic commerce research : JECR
88
International journal of networking and virtual organisations : IJNVO
84
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
84
Cogent business & management
79
Journal of information & knowledge management : JIKM
79
Journal of marketing management : MM
79
Journal of hospitality marketing & management
77
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ECONIS (ZBW)
532
USB Cologne (EcoSocSci)
1
Showing
1
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10
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533
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date (oldest first)
1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
4
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
7
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
8
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
9
Mapping the prestige and social value of occupations in the digital economy
Newlands, Gemma
;
Lutz, Christoph
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556455
Saved in:
10
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
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